Context:

This product model arises from my perception of a lack of purpose and direction in the way decorators and parents have been choosing decoration for their children room. It is a new method for decorating children's rooms. What are the emotions we can bring to the child who will live in that place? Choosing the right symbolism for the right architecture, knowing what it will bring to the child's education. Every symbol has a symbolic charge.

People do it because it's cute, but then what?

Product Values

• Explain what decorators don't explain.
• Innovation, bringing new things every season.
• Stimulate creativity.
• Value aesthetics.
• Knowledge, showing a new approach.

WHY: Children grow up increasing their potential.

What role does the business play in the child's life?

To make children be children, to be able to have control over their own lives, so that they can develop. So that they understand that their personalities are accepted by people.

• Our attitudes are based on our childhoods.
• Having happiness in childhood will reflect in a happier adult.
• The room being a place the child likes to be in.
• Playfulness as a tool.